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AMERHART

website design, copywriting & seo

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Product Descriptions

I established the structure and SEO optimized copy for numerous product taxonomy descriptions, including: Cabinet Hardware & Lighting, Countertops, Decking & Railing, Exteriors, Framing and Manufacturing Hardware & Accessories.

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Applications & Guides

I developed the structure and SEO optimized copy for numerous building applications web pages, including: Outdoor Living , Home Building , Kitchen & Bath, Building Exteriors and Fixtures, Displays, and Workstations. As well as creating appropriate, appealing imagery.

email

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New website launch

I led the development, design, build and execution of an email campaign promoting the launch of a new amerhart.com ordering experience to building customers.

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Formica Lookbook

Email campaign to promote Formica laminate products using the new lookbook I created using manufacturer images (lookbook sample shown below). Message development, email design/build and execution.

print

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2019 FORMICA Specialty Collection Laminate Lookbook

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Michigan Home and Lifestyle Magazine Advertisement

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