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RESUME

education

Master of Business Administration, M.B.A. - University of Wisconsin

GPA: 4.0/4.0

Bachelor of Business Administration, Marketing & Management - University of Wisconsin

Summa Cum Laude

professional experience

MARKETING DIRECTOR

ReadySet VR

MAY 2024 - PRESENT

De Pere, WI

SENIOR MARKETING MANAGER

ReadySet VR

NOV 2022 - APR 2024

De Pere, WI

Strategize and plan marketing initiatives attracting numerous multinational CPG clients increasing the company's market share and revenue.

Lead and manage the digital marketing department, overseeing the internship program and providing internal consulting to brand marketing, customer service, and external agency partners, resulting in increased efficiency and alignment in the overall marketing strategy

Develop and execute comprehensive marketing plans utilizing innovative and creative solutions to drive growth in the CPG/Retailer client base across multiple channels, including email, SEO, social media, blog, video, and advertising, resulting in significant ROI

MARKETING MANAGER

ReadySet VR

APR 2020 - OCT 2022

De Pere, WI

Create and manage all written content for SEO, paid advertising, social media, email, and video campaigns, crafting compelling and engaging stories that boosted total web traffic by 873% and organic traffic by 303% over the previous year

Establish and maintain high-quality thought leadership content, leading to the company being recognized as a "Top 5 Retail Startup to Watch in 2022" by StartUs Insights and featured in a BBC Earth documentary on the future of 5G software footage.

Collaborate closely with partners, sales, design, and development teams to optimize the end-to-end customer experience, increasing loyalty

DIGITAL MARKETING COORDINATOR

Amerhart

JUN 2018 - APR 2020

Green Bay, WI

Devised and implemented eCommerce strategies and content for 8 new brands, resulting in a 5% increase in market share within 6 months

Managed end-to-end execution of B2C email marketing campaigns, resulting in a 5-fold growth in email subscriber list within 6 months

Boosted brand awareness through development of visually compelling graphics and copy for blog, print, website, and social media channels

DIGITAL MARKETING INTERN

Amerhart

OCT 2017 - MAY 2018

Green Bay, WI

Drove 3x user growth and increased organic revenue by 200% in one year by implementing Google SEO best practices, conducting keyword analysis, creating website images and HTML, and contributing to other marketing initiatives

Revamped video content strategy by suggesting and executing new approaches, resulting in better alignment with consumer preferences & needs

MARKETING COORDINATOR INTERN

Baird

SUMMER 2017

Green Bay, WI

Analyzed and developed financial advisor emails, websites, and social media content to enhance their brand image and attract new clients

Innovated a novel approach to communicating with clients on LinkedIn, resulting in a 100% increase in response rates

COMMUNITY MANAGEMENT INTERN

Walgreens

SUMMER 2017

Green Bay, WI

Worked closely with store managers on improvement of store operations and developed an all-new, comprehensive OSA (on-shelf availability) training program for employees resulting in improved operational efficiency and increased customer satisfaction

Recognized by top executives for outstanding research project on enhancing customer experiences, receiving the "Best Presentation" award among the highly competitive internship program

skills

7+ years of experience in brand marketing within the CPG and retail industry, including expertise in B2B software and B2C e-commerce markets

Excellent communication skills with the ability to clearly articulate ideas and strategies to diverse audiences

Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and Access for data analysis and reporting

Skilled in ESP (Bronto/Pardot), CRM/ERP (Salesforce/Netsuite), social media platforms (Instagram, TikTok, LinkedIn, Facebook, Twitter, YouTube)

Expert in Google Analytics and SEMrush for tracking performance metrics and optimizing marketing campaigns

Proficient in Adobe Creative Cloud for creating visually appealing marketing collateral

Strong knowledge of SEO best practices and experience in copywriting, WordPress, HTML/CSS, and Figma for designing marketing assets

© 2023 KAYLA NANTELLE